A challenging year for the farm
The year 2024 was a challenging one for pistachio farming due to weather conditions, so we ultimately were unable to harvest that season. In the countryside, we know that every growing season is different and that nature always has the final say.
Even so, at Finca Telereta we continue to work and look for ways to improve the farm and make it increasingly sustainable.
Early that same year, we decided to introduce Dorper sheep to the farm to help us manage the vegetation cover among the pistachio trees. This allowed us to manage the grass naturally, reduce the use of machinery, and, at the same time, integrate livestock into the farm—something that has always been part of traditional agriculture. Our pioneers at that time were Petunia, Chula, and Careta.
That same year, one of our most special projects was born: the direct sale of beef from La Vaca Madruga.
It all began after several years of a relationship between AgriPilar and the famous “chico,” her boyfriend Jesús. Jesús comes from a family that has always been dedicated to extensive cattle farming in a small village in Salamanca, Tardáguila, where the cows are raised in the open, grazing in the fields and following a traditional model of livestock farming.
Upon seeing firsthand this way of working and the care behind each animal, we decided to do with the meat what we were already doing with pistachios: eliminate middlemen and commit to direct sales to consumers.
Our goal is for the people who buy our products to appreciate the work behind the farm, the respect for the animals, and the quality of a product raised naturally.
That’s how La Vaca Madruga began—a family project that combines farming and livestock raising with the same philosophy: quality products, locally sourced, and delivered directly from the producer to your table.